# Dear Brightly

Publishes its entire vehicle down to the trade names of the raw materials, and the tretinoin range to three decimal places. Then makes the subscription compulsory on a clinical argument its own shipping schedule contradicts.

- **Canonical:** https://www.30plusskin.care/brands/dear-brightly
- **Site:** 30+/SKIN — Skincare, published as a spec sheet.
- **Issue:** ISSUE NO. 13 / REV. 2026.10
- **Standing terms:** INDEPENDENT · AFFILIATE-FUNDED · NOT MEDICAL ADVICE

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## The operation

- **Category:** TELEHEALTH · COMPOUNDED PRESCRIPTION RETINOID
- **Model:** Online consultation and photographs, prescriber review, compounding pharmacy, mandatory auto-refill plan cancellable at any time.
- **Products assessed:** 1
- **Mean score:** 61/100
- **Mean disclosure score:** 58/100
- **Pricing:** See each offer and billing period in the product records
- **Brand site:** https://www.dearbrightly.com
- **TRADING NAME:** DEAR BRIGHTLY
- **MODEL:** TELEHEALTH → COMPOUNDING PHARMACY → AUTO-REFILL
- **RANGE ASSESSED:** 1 PRODUCT
- **ACTIVES:** TRETINOIN 0.015–0.089% · NIACINAMIDE (UNPUBLISHED)
- **BASE:** ANHYDROUS SILICONE ELASTOMER — PUBLISHED
- **BOTTLE SIZE:** NOT PUBLISHED
- **SUBSCRIPTION:** MANDATORY · CANCEL ANY TIME

## Verdict

One product assessed. The formulation disclosure is genuinely good: the FAQ publishes the complete base — ST-Elastomer 10, Q7-9120 silicone fluid, EL-7040 hydro elastomer blend, vitamin E acetate, polyglycerol-3 diisostearate — which is more raw-material detail than several pharmaceutical excipient sections in this register. There is no water in it, so there is no preservative, which is a sound design for a nightly retinoid on a first-time user.

The tretinoin range is published before purchase at 0.015% to 0.089%, a useful disclosure to compare with the proposed prescription in other services. The ceiling is respectable. The floor sits below both the acne trial range and the 0.02% at which the only approved photoageing product was trialled, and the page gives a customer assigned that strength no way to know it.

The subscription is mandatory and the justification is retinisation: stop for more than about four weeks, the FAQ says, and you would have to start all over. There is something real underneath that, and it is stated more strongly than the evidence supports, doing commercial work by converting a billing policy into a clinical necessity.

It also does not survive the company's own logistics. A refill is a three-month supply and refills ship every three or four months, customer's choice — so the four-month option produces exactly the gap the argument says is harmful. Either the shipping option is wrong or the argument is. Two other numbers are missing: the niacinamide concentration, and the bottle size.

## What the reviewed offering tells us

### 01 — The base is published, the second active is not

Five vehicle components named by trade name, and no concentration anywhere for the niacinamide that appears in the product's own marketing as half of a 'dynamic duo'. Unlike the tretinoin, it does not vary per patient, so it is the easier of the two numbers to print.

### 02 — A published range with an unevidenced floor

0.015% to 0.089%. The acne literature starts at 0.025% and the approved wrinkle product was trialled at 0.02%. A customer started at the bottom of this range is below the evidence base for both indications and cannot tell from the page.

### 03 — A pharmacological claim doing commercial work

Retinisation is real, and 'you'd have to start all over' overstates it. The claim exists on the page specifically to explain why auto-refill is the only available plan. This register has found the same shape at four other companies: a genuine fact stretched one notch past what it supports, in the direction of continuous billing.

### 04 — The shipping schedule refutes the argument

Three-month supply, shipped every three or four months. Anyone choosing four months runs out for about a month — the precise gap the retinisation argument says forces a restart. A company that believed its own reasoning would not offer the option.

### 05 — No bottle size, again

$66 for two months and $99 for three both work out at $33 a month, and neither tells you how much product arrives. Cost per application is incomputable and the supply claims cannot be checked. It remains the cheapest disclosure any company in this register could make.

## Credit where it is due

- Publishes the complete base ingredient list, by raw-material trade name.
- An anhydrous silicone elastomer vehicle, so no preservative is required.
- Publishes the tretinoin strength range before purchase.
- Publishes trial and refill pricing, supply durations and shipping cadence.
- States that a starter strength may be used before stepping up, and that the treatment plan shows the current strength.
- A flat $33 a month across trial and refill, with no step change after the introductory period.
- Cancellation available at any time, including during the trial.
- Sells a zinc oxide 10% sunscreen with its full ingredient list published — the correct adjunct for a retinoid user.

## Disclosure matrix

| Product | CONC. ON PAGE | CONC. FINDABLE | CONTRA-INDICATIONS | SIZE | SIDE EFFECTS |
| --- | --- | --- | --- | --- | --- |
| Dear Brightly Night Shift Rx | partial | partial | no | no | partial |

## Reviews

| No. | Product | Stance | Score | Price | Document |
| --- | --- | --- | --- | --- | --- |
| R-44 | Night Shift Rx — Tailored tretinoin 0.015–0.089% + niacinamide | CONDITIONAL | 61/100 | $33 | /reviews/dear-brightly-night-shift-review |

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## Elsewhere in the register

- [Review register](/reviews)
- [Active monographs](/actives)
- [Brand register](/brands)
- [Evidence register](/evidence)
- [The ledger](/ledger)
- [How we test](/how-we-test)
- [Agent guide](/llms.txt)
- [Sitemap](/sitemap.xml)

_SOURCE-BASED ASSESSMENTS. PUBLISHER PREFERENCES ARE IDENTIFIED SEPARATELY._