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30+/SKIN
SUBJECT HUMAN FACIAL SKINCLASS TOPICAL / LEAVE-ONAGE BAND 30+

Skincare,published asa spec sheet.

Every formula in this catalogue is published the way a component datasheet is published. Concentration in percent w/w. Working pH. Molecular weight. The layer it reaches. The measured change against vehicle, the window it took, and the reference it came from.

Then, because it is the more useful list — everything we left out, and why.

SCOPE OF ISSUE
FORMULAS07
ACTIVES12
REFERENCES14
GRADE A08
SUBJECTS1,012
EXCLUSIONS08
DOCUMENT CONTROL
DOCUMENTFORMULARY 12
REVISION2026.07
METHODPUBLISHED IN FULL
EFFECT SIZESMEDIAN, NOT MAXIMUM
PHOTOGRAPHYNONE ON FILE
STATUSSPECIMEN

SPECIMEN DATA. THE FORMULARY, ACTIVES AND EVIDENCE REGISTER ARE ILLUSTRATIVE PLACEHOLDERS.

01

What thirty actually changes

FIG. 1 — ILLUSTRATIVE MODEL

Nothing switches off at thirty. Collagen synthesis has been falling by roughly one percent a year since the mid-twenties; turnover has been lengthening; the barrier has been taking longer to close.

What happens around thirty is that the accumulated deficit crosses the threshold of visibility under ordinary light. That reframes the whole category. There is no repair product, because there is no single event to repair — there is a rate, and there are molecules with a published effect on that rate.

Move the scrubber. The honest question is never what fixes this — it is how much of the slope a given molecule takes back, over what window, at what irritation cost.

CURVES ARE A SIMPLIFIED LINEAR MODEL FOR ILLUSTRATION. INDIVIDUAL RATES VARY WITH GENETICS, UV DOSE AND SMOKING STATUS.
FIG. 1 — DECLINE CURVES, NORMALISEDAGE 2070
1.000.750.500.250.00203040506070COLLAGENELASTINTURNOVERSEBUMTEWLRECOVERY34
READOUT @ 34 YRvs. AGE 25
COLLAGEN DENSITY
0.91×
-9%
ELASTIN RECOIL
0.97×
-3%
TURNOVER CYCLE
36 D
+30%
SEBUM OUTPUT
0.97×
-3%
WATER LOSS (TEWL)
1.04×
+4%
BARRIER RECOVERY
31 H
+29%

NOTHING SWITCHES OFF AT THIRTY. THESE SLOPES START IN THE MID-TWENTIES — THIRTY IS WHERE THE ACCUMULATED DEFICIT CROSSES INTO VISIBILITY.

02

The formulary

SELECT A ROW TO EXPANDFULL INDEX →
FILTER / FORMAT7 / 7 SHOWN
PRIMARY ACTIVEExpand
01ASCORBIC 15%30S-SR-01L-Ascorbic AcidA-0418.0%£68
02PEPTIDE MATRIX30S-SR-02Palmitoyl Tripeptide-1A-0210.0%£84
03GLYCOLIC 8%30S-SL-03Glycolic AcidA-0611.5%£44
04RETINAL 0.1%30S-SR-04RetinaldehydeA-015.1%£96
05AZELAIC 10%30S-TR-05Azelaic AcidA-0518.0%£58
06CERAMIDE BARRIER30S-CR-06Ceramide NPA-0712.0%£52
09MINERAL SHIELD 5030S-SH-09Zinc OxideA-1226.0%£46
03

Specimen datasheet

ACTIVE MONOGRAPH — A-01
A-01RETINOID

Retinaldehyde

Retinal

The strongest retinoid available without a prescription pad. Converts faster than retinol, irritates less than tretinoin.

HOUSE CONC.0.1% w/w
RANGE0.03–0.2%
pH WINDOW5.3–5.7
ONSET8–12 WK
MOL. WEIGHT284.44 g/mol
ACTS ATDERMIS
STABILITYPHOTOLABILE — 4 H UV
EVIDENCEA
STRATUM CORNEUMEPIDERMISDERMIS
IRRITATION INDEX4 / 10
TRIALS ON FILE4
MEASURED ENDPOINTS — VS. VEHICLE
Periorbital wrinkle depth-31%
12 WKREF-01
Skin roughness (Ra)-26%
12 WKREF-13
Procollagen I expression+46%
6 WKREF-07
DO NOT LAYER · 34 TRIALS
MECHANISM OF ACTION

One oxidation step from retinoic acid. Binds nuclear RAR after conversion; upregulates procollagen I and III, accelerates keratinocyte turnover, downregulates MMP-1.

HOUSE NOTES
  • Compounded in an airless pump. Any retinoid sold in a jar has been oxidising since it left the line.
  • Retinisation — flaking, tightness, transient erythema — peaks around week 3. It is not an allergy. It is not a sign it is working, either.
  • Do not layer over an acid on the same night. Alternate.
DO NOT LAYER
  • L-ASCORBIC ACID
  • GLYCOLIC ACID
  • BENZOYL PEROXIDE
PAIRS WITH
  • + NIACINAMIDE
  • + CERAMIDE NP
  • + PANTHENOL
READ THE FULL MONOGRAPH
A-02SIGNAL PEPTIDE

Palmitoyl Tripeptide-1

Palmitoyl Tripeptide-1 + Palmitoyl Tetrapeptide-7

A forgery, essentially. We hand the fibroblast a fake breakdown signal and it rebuilds.

HOUSE CONC.4% w/w
RANGE2–8%
pH WINDOW5–6.5
ONSET12–16 WK
MOL. WEIGHT578.8 g/mol
ACTS ATDERMIS
STABILITYSTABLE
EVIDENCEB
STRATUM CORNEUMEPIDERMISDERMIS
IRRITATION INDEX1 / 10
TRIALS ON FILE2
NO KNOWN CONFLICTS2 TRIALS
A-05DICARBOXYLIC ACID

Azelaic Acid

Azelaic Acid

Treats redness, post-inflammatory pigment and breakouts at once. Almost nothing else does all three.

HOUSE CONC.10% w/w
RANGE5–20%
pH WINDOW4–5
ONSET6–10 WK
MOL. WEIGHT188.22 g/mol
ACTS ATEPIDERMIS
STABILITYSTABLE
EVIDENCEA
STRATUM CORNEUMEPIDERMISDERMIS
IRRITATION INDEX2 / 10
TRIALS ON FILE3
NO KNOWN CONFLICTS3 TRIALS
A-12UV FILTER

Zinc Oxide

Zinc Oxide (non-nano)

The single highest-return active in the formulary. Every other product here is repairing what this one prevents.

HOUSE CONC.22% w/w
RANGE10–25%
pH WINDOW6–8
ONSETIMMEDIATE
MOL. WEIGHT81.38 g/mol
ACTS ATSTRATUM CORNEUM
STABILITYPHOTOSTABLE
EVIDENCEA
STRATUM CORNEUMEPIDERMISDERMIS
IRRITATION INDEX0 / 10
TRIALS ON FILE2
NO KNOWN CONFLICTS2 TRIALS
04 — REDLINE

What we
left out

The ingredient list tells you what is present. It never tells you what was considered and rejected, which is the more informative document. This is ours.

8 ENTRIES — ENFORCED AT COMPOUNDING
  • 01SYNTHETIC FRAGRANCELeading cause of contact sensitisation in leave-on products.
  • 02DENATURED ALCOHOLFast slip, measurable barrier cost. Not a texture we buy.
  • 03ESSENTIAL OILSAromatic, volatile, sensitising. No functional endpoint.
  • 04“CLINICALLY PROVEN”Undefined phrase. We publish n, duration and design instead.
  • 05COLOURANTSThe formula's colour is the formula's colour.
  • 06AIRLESS-FREE PACKAGINGRetinoids and ascorbic acid oxidise. Jars are a downgrade.
  • 07“UP TO” FIGURESA ceiling is not a result. Every number here is a median.
  • 08BEFORE / AFTER PHOTOSLighting is a more powerful active than anything we sell.
05

Build a protocol

6 CONCERNS × 3 TOLERANCES

A routine is a schedule, not a shopping list. Order matters, nights matter, and two of these actives should never meet on the same face on the same evening.

Tell the builder what you are treating and how much irritation your barrier will currently absorb. It returns a dated, ordered protocol card with conflicts resolved — and it will tell you when the answer is fewer products, not more.

AM 01CLEANSEWATER ONLY, MOSTLY
AM 02ASCORBIC 15%LOW ACID pH, FIRST
AM 03AZELAIC 10%IF TREATING
AM 04CERAMIDE BARRIERSEAL
AM 05MINERAL SHIELD 501/3 TSP — MEASURE IT
PM 01GLYCOLIC 8%2× / WEEK ONLY
PM 02PEPTIDE MATRIXNIGHTLY
PM 03RETINAL 0.1%NOT ON ACID NIGHTS
PM 04CERAMIDE BARRIERSEAL
06

Evidence register

14 RECORDS · 1,012 SUBJECTSFULL REGISTER →
REFDESIGNNWKΔGRADE
REF-01Randomised, vehicle-controlled11212-31%A
REF-02Split-face, vehicle-controlled6424+18%A
REF-03Open-label cohort488-27%B
REF-04Randomised, active-controlled9616-24%A
REF-05Split-face, vehicle-controlled7212-41%A
REF-06Randomised, vehicle-controlled12012+39%A
REF-07Ex vivo skin explant246+46%B
07

The ledger

HOUSE NOTESALL ENTRIES →
DEPTH 000%SEC